Written by Eksentrika
How Suraya Zainudin’s Love For Finance Gave Birth To Money Stories
Ringgit Oh Ringgit started out as a humble chronicle of a Malaysian millennial’s journey into personal finance.
Since 2015, the website has gained a sizeable niche following, and founder, Suraya Zainudin has carved a reputation as a finance blogger, often quoted on subjects related to money and personal finance.
Finance might seem a boring subject, but for Suraya, it’s her passion and she expresses it eloquently through Ringgit Oh Ringgit.
Suraya Zainudin’s birth of Ringgit Oh Ringgit
Even on holiday at historical locations, the 30-year-old communications consultant finds more interest in the financial portfolio of olden day kings and the capital it took to build a grand palace than the more obvious spectacle of architectural grandeurs.
“There I was at a walking tour in the UK, wondering how the royal families managed to fund their extravagant lifestyles – was it through taxes? Borrowed money? If yes, from where and whom? Did they wage wars to get more resources?
“In contrast, the couple beside me were happily discussing the beauty of the building’s aesthetics and my friends who came with me were keener to know about the religious history of the place,” Suraya tells Eksentrika.
In exploring her favourite topics, Suraya became among the rare female pioneers, filling a digital content void on Malaysia’s bread and butter money matters.
She is the only woman amidst a handful of Malaysian thought leaders in the online financial literacy circuit.
Now, after making a mark in the cybersphere, Suraya is charting into the material world of publishing through her debut book, Money Stories from Malaysians: Volume 1.
Suraya Zainudin publishes personal finance stories through Ringgit Oh Ringgit
The anthology is a close collaboration between 10 finance nerds, including Suraya, to share 10 unique tales that offer advice in short story form.
The endeavour mimics the approach of classic finance literature, George S Clason’s The Richest Man in Babylon.
Classon’s 1926 publication has been regarded as an insightful guide for wealth seekers and investors. Its unusual structure, which dispenses financial advice through parables surrounding a fictional Babylonian character has also inspired many modern works.
“Our book provides a local context that we believe would strike a chord with our fellow Malaysians.
“It’s also in line with the very reason I started my blog, to provide more localised perspectives on spending, savings, and investing,” Suraya explains to us via email.
While Suraya’s debut book could still be deemed insightful for financial awareness, she is quick to dismiss the idea that it puts a price on financial advice.
“After all, I am already providing free financial advice through my articles in Ringgit Oh Ringgit.
“Think of this book more like an edutainment take of personal finance, a creative spin on a stereotypically ‘dry’ topic,” she says.
Suraya also considers her latest labour of love as a combination of three favourite elements; delving further into her the realm of personal finance, learning the ropes of self-publishing, and monetising a product, to add to her passive income stream.
The project itself was turned into an experimental investment vehicle when Suraya offered the other nine writers a proposition in return for their involvement.
They could choose to be paid a single, upfront payment of RM100 for their contribution or a percentage cut from the book sale royalty within a year.
“If we manage to sell all 1,000 copies of the first print, each of us would get between RM500- RM1,000. (initial estimates; figures may change)
“Those who decided the royalty option understood the risks, while those who needed immediate cash took the one-off payment,” Suraya said.
Suraya invested some RM10,000 in initial capital in hopes of creating a worthwhile product, that readers could appreciate.
These mainly funded aspects of the book design including illustration, professional editing, proofreading, layout, printing, marketing, and miscellaneous fees required in self-publishing.
It would seem like Suraya has been embarking on one brilliant idea after another but she admits that each adventure she undertakes presents its own set of challenges.
“First, I suffered from writer’s block. Then I wasn’t sure whether I should self-publish or go with a traditional publisher.
“I learned the hard way about what I could have outsourced from the start instead of doing everything myself.”
“While it has been stressful, I value the learning process and the experience. I’m grateful for the opportunity to learn while doing.”
After mulling on whether to release the project as a purely digital ebook or print, she decided on a combination of both.
In the spirit of sharing knowledge and being transparent, Suraya has also produced a guide to self-publish a book in Malaysia and a case study based on her project.
You can expect to discover familiar yet varied narratives in Money Stories from Malaysians: Volume 1.
We hear it entails encounters of battling Ponzi schemes, benefits of quitting cigarettes to ideas of transitioning into a system of universal basic income.
These stories were written in close collaboration with writers Jouhari Ali, N.T. Cloever, Sarah Anne, Eu Leon, Sumi S, Aina Izzah, Juntaki, Jonathan Kam, Chan Ai Sin, and of course, Suraya herself.
As of the time of writing, Suraya shared with Eksentrika that she has managed to recoup more than RM10,000 of her initial capital within the first month of the book launch. She has also launched Volume 2 of the book.
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