Peach Luffe (Peach LOO-FEE) is the vision of Toronto-based bedroom pop artist Jong Lee.
A classically trained violinist, Jong was born in Seoul, South Korea, and raised in Buffalo, New York.
He moved to Canada after graduating from University with a bachelor’s degree in classical music.
Known for creating daydream-worthy pop, Jong leans on his classical foundation to build lush soundscapes that transport his listeners.
The moniker Peach Luffe is a nod to Jong’s love for peaches and the manga “One Piece,” specifically its main character, Luffy. A devoted manga fan, Jong resonates with Luffy’s journey to become the king of the pirates and the freest man in the sea. Similarly, Jong embarked on his musical project solo during the pandemic, gradually forming a full band, collaborating with numerous artists, and welcoming his cherished sidekick, Mango the C
It is the same for Jong, who began the project solo in his bedroom during the pandemic and has slowly accrued a full band, numerous collaborators, and his beloved sidekick, Mango the Cat.
A prolific songwriter, Peach Luffe has released five EPs, starting with his first, Shimmer, in 2020, and he released his debut album, Everything is Peachy, in 2022. He has received early support from tastemakers like CBC, Atwood Magazine, and Exclaim! and from influential playlists like Spotify’s IndiePop and Dreampop.
Spotify also selected him for a billboard in Toronto’s Dundas Square for Asian Heritage Month in May of 2023. His single, “Shimmer,” has been synced in Korean advertisements and the 2022 film Swearing Jar. He is currently working on new music.