Creative Producer, Writer, Graphic Designer
Hi! I am Gina Yap Lai Yoong, a Graphic Designer and Writer from Malaysia. Thanks for stopping by my online portfolio site! Let me briefly introduce myself. I am a 30-year-old professional who is passionate about the branding/marketing communications industry. I started off as a copywriter in a small local agency which saw me dipping my toes into graphic designing in the studio whenever the designers were on coffee breaks. Unwilling to give up one for another, I decided right away that I want to be a person who will excel in both writing and graphic design. When I am not busy strategising marketing/branding communications for my clients, you’ll probably find me lazing in the park under the tree with a novel, portable radio and my favourite can of Coke.
Trained to be a communicator by profession, my experience in the industry includes copywriting, graphic designing, art direction, advertising & marketing, journalism, and the latest, branding. During my leisure time, I usually work on my personal projects such as movie scripts, novel writing and blogging. When I need a fresh breath from writing, I indulge in graphic design to explore ways to enhance my writings with the designing skills I have. Indeed the perfect combination of design and writing would produce effective communication in various area – a fascinating process that drives me forward all the time.
With total control of both writing and graphic designing, I find in every creation an adventure of discovering words and images that complement one another to send across the complete message. And it’s an endless discovery journey that I enjoy every bit of it. The motivation comes from my heart that strives to find the extraordinariness in every day life so that I could share its values to those who are willing to hear me out. And I do so through my writings, designs, creations and dreams.