Petaling Jaya, Selangor, Malaysia
Formed in 2016, the Arts, Live Festivals and Events Association (ALIFE) is an organization working on a non-profit basis to be the guardian and the voice of the events and entertainment industry. ALIFE aims to fight for and protect the rights of event producers, promoters, performance art providers, service providers, venues and all stakeholders in the industry.
ALIFE is run by members for members through an elected council of representatives and specialist working groups. ALIFE brings industry players together to cohesively address issues facing the industry and collaborate with government bodies and agencies to affect change for the betterment for the live events industry.