CelcomDigi Berhad (CelcomDigi) has released a heartwarming film to celebrate the upcoming Chinese New Year and inspire Malaysians to pursue their dreams with the support of their community.
The film, titled ‘Rhythm of Destiny’, tells the story of Xiao Loong, a young dragon who is pressured by his family to pursue a career he is not interested in.
The little dragon, whose true passion is drumming, however, defies society’s expectations and discovers his true destiny when he begins to believe in himself and his love for drumming through the support of a helpful community.
The three-minute and 31-second film may seem predictable, but it shows a vital fact: Self-belief and strategic passion lead to talent recognition. This message, from a telecom brand like CelcomDigi, is crucial as society undervalues creative pursuits – AI’s rise worsens this.
In its press release, CelcomDigi, which is entering its second year of coming together as one, said it’s grateful for the trust and loyalty of its 20.6 million customers.
In the spirit of the Dragon, which symbolises strength and prosperity, the telecommunications brand aims to continue providing better connections, innovation, and shared success for all.
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All images by CelcomDigi.