From now to 18th September 2022, the BMW Shorties – Malaysia’s most prestigious and longest-running short film and digital content competition – is showcasing a collection of BMW Shorties films from the years 2011 through to 2019 on Astro GO, celebrating Malaysian film and digital content creative talents.
Sashi Ambi, Head of Corporate Communications at BMW Group Malaysia said, “The BMW Shorties, the creative initiative by BMW Group Malaysia that discovers and supports local content creators here returns in 2022! The program recognises visionary local talents in their creative career journeys which in turn, inspires us as a brand that shares these same values in the field of innovation and creativity.”
“This collaboration with Astro is very timely, especially with the Merdeka and Hari Malaysia celebrations taking place, demonstrating that this Malaysian home-grown creative initiative is still a driving force in celebrating local talents and is an inspiration to all in the creative field here, sharing the many talents Malaysia has to offer,” said Ambi.
Sharmin Parameswaran, Vice President of VOD/PPV & International at Astro said, “As the leading content and entertainment company in Malaysia, we strongly believe in delivering content and stories that uniquely resonate with our local landscape. As we approach this very significant time of the year together as Malaysians, we are delighted to be able to work with the BMW Shorties to showcase the works of talented local filmmakers and digital content creators to a wider Malaysian audience. In a way, it is a celebration of our heritage, as we showcase these stories, crafted through the lens of our shared yet diverse experience as a nation.”
In addition to the special showcase of these BMW Shorties short films on Astro GO, the BMW Shorties is also making its highly-anticipated return for its sixteenth year running – with the 2022 theme, “RE:IMAGINE”!
The competition aims to provide a platform for emerging filmmakers and digital content creators to express their creativity, and the grand prize winner of the BMW Shorties will once again be awarded a production grant of RM 80,000 to produce a BMW Shorties-funded short film.
Cover image supplied by BMW Shorties.