Renowned footwear brand, anothersole, has unveiled its eagerly awaited “Forever Hello Kitty” Collection, a fusion of Sanrio’s iconic Hello Kitty with modern fashion.
The collection breathes new life into anothersole’s flagship products, including the 247 sneakers, Anytime flats, sandals, and the stylish ANEW Mini Bag.
Each piece is adorned with Hello Kitty’s signature bow and colours, adding a touch of charm.
This collaboration marries Hello Kitty’s timeless appeal with contemporary fashion, creating comfort-focused, adult-friendly pieces that preserve the character’s enduring charm.
Benny Chee, anothersole’s founder, expressed his honour in having Hello Kitty as the inaugural brand license under anothersole, marking the brand’s first collaboration with Sanrio.
“The “Forever Hello Kitty” Collection pays homage to Hello Kitty fans who have grown up with a special place in their hearts for this beloved character. We’re honoured to have Hello Kitty as the inaugural brand licence under anothersole, and to have such an iconic campaign marks the brand’s first-ever collaboration with Sanrio,” Chee said.
The collection, available both in-store and online, is designed to highlight Hello Kitty’s cute, sweet aesthetic while maintaining comfort and everyday wearability. The store features Hello Kitty-themed displays, decals, floor graphics, and charming “Forever Hello Kitty” messaging.
In addition, anothersole is launching a custom Instagram filter inspired by the collection, inviting followers to share their brand-inspired content and join the “Forever Hello Kitty” community.
There’s also an immersive shopping experience in-store. Fans are encouraged to use hashtags #anothersolemy and #sanriomalaysia when sharing posts about the collection on social media.
Following its recent physical launch at The Exchange TRX’s Seibu in late 2023, this exclusive line signifies a major collaboration milestone for the brand.
For more information or to explore the “Forever Hello Kitty” collection, visit anothersole’s website.
Cover image: Hello Kitty Mini Bag Cream Black, Hello Kitty – Bow, and Hello Kitty Marshmallow – White. Images supplied by anothersole.